Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
Identifieur interne : 000826 ( Main/Exploration ); précédent : 000825; suivant : 000827Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
Auteurs : David Glen Mick ; James E. Burroughs ; Patrick Hetzel [France] ; Mary Yoko Brannen [États-Unis]Source :
- Semiotica [ 0037-1998 ] ; 2004-11-09.
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DOI: 10.1515/semi.2004.2004.152-1-4.1
Affiliations:
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